Design is a way of thinking, of determining people’s true, underlying needs, and then delivering products and services that help them. My designs combine an understanding of people, technology, society, and business. I am passionate about developing innovative solutions to design challenges and clean, but compelling designs that resonate with viewers. The production of beautiful objects is only one small component of my design work. My knowledge of cutting-edge design is balanced with a solid business-case approach to projects, giving my work a creative and strategic edge. I studied design at Parsons School of Design.